The Black Reader

FRANCHISE: THE GOLDEN ARCHES IN BLACK AMERICA

In Stock Unavailable

sold in last hours

Regular price $28.95 |  Save $-28.95 (Liquid error (sections/product-template.liquid line 179): divided by 0% off)
/

From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America.Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like...
0

Estimated delivery between and .

People looking for this product right now

Type : Book

Collections : Cultural Literature,  Cultural Literature - History,  

Product Details

From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America.
Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who―in the troubled years after King's assassination―believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise
 tells a troubling success story of an industry that blossomed the very moment a freedom movement began to wither.

Product details

  • Hardcover: 336 pages
  • Publisher: Liveright; 1 edition (January 7, 2020)
  • Language: English
  • ISBN-10: 1631493949
  • ISBN-13: 978-1631493942
  • Product Dimensions: 6.5 x 1.2 x 9.6 inches

Shipping & Returns

Returns Policy

SHIPPING Your orders will be shipped within 48 hours of receiving your successful payment. You will also receive an email or text once the books have been shipped, your tracking information will be included. RETURNS Once you have received your shipment you have 48 hours to contact us using the return form below to return your purchase. Please include all requested information to receive in store credit toward another purchase. All products must be returned in resale condition.

Recently Viewed Products

FRANCHISE: THE GOLDEN ARCHES IN BLACK AMERICA

FRANCHISE: THE GOLDEN ARCHES IN BLACK AMERICA

What are you looking for?

Your cart